The crux: What is the blog about?
Success it seems comes from niche, excellence, and passion. An avid note taker, I filled a few more pages of a notebook with advice. The question, however, rattled around in my head all weekend. An answer would come, sooner or later.
What is it that I am good at? What do I have the authority to comment on? What is it I am actually trying to do each Monday morning when I compose my post?